1. Overview of Xom Moi Market Nha Trang
- Address: 49 Ngo Gia Tu Street, Nha Trang Ward (formerly Tan Tien Ward, Nha Trang City), Khanh Hoa Province
- Opening Hours: 6:00 AM – 5:00 PM daily
Nestled in the heart of Nha Trang, Xom Moi Market has been a lively hub since the 1960s. It is best known for its bustling stalls filled with freshly caught seafood such as fish, squid, and shrimp, alongside seasonal fruits and vegetables sourced from local farms across Khanh Hoa province.
Beyond its fresh produce, Xom Moi market also offers a wide variety of goods ranging from dried foods and household items to clothing, fabrics, footwear, and cosmetics. With more than 1,200 vendors, most of them women, the market represents not only a shopping destination but also a place of livelihood deeply rooted in community life.
Food lovers will be delighted by the array of local specialties served right inside the market. According to CNN, Xom Moi Market is a favorite among top chefs thanks to its rich variety of ingredients — exceptionally fresh, flavorful, and inspiring. The market’s produce sparks culinary creativity, allowing chefs to craft dishes that are not only delicious and nutritious but also visually stunning, delighting diners from around the world.
2. Must-have experiences at Xom Moi Market
2.1. Shop for fresh or dried seafood
Among the highlights of the markets of Nha Trang, Xom Moi stands out for its fresh seafood selection. Visitors will find stalls overflowing with shrimp, squid, crabs, clams, and more, all caught daily by local fishermen. With thousands of vendors selling their goods, it is a lively place where locals and tourists alike gather to shop and enjoy the vibrant atmosphere.
Many travelers share positive Xom Moi Market reviews, highlighting its fair prices and trusted quality. The market is filled with endless choices, from fragrant dried seafood like sun-dried squid, fish cakes, and salted crab to a variety of snacks perfect for bringing home as gifts. Walking through the bustling alleys, travelers are greeted by friendly vendors offering everything from household items to regional specialties.
2.2. Enjoy tasty dishes
When visiting Xom Moi Market, do not miss the chance to explore its vibrant food section located both upstairs and outside the market. Here you can enjoy authentic Vietnamese dishes such as bun de (goat noodle soup), chao long (pork offal porridge), pho bo (beef noodle), bun oc (snail vermicelli), and bun bo (spicy beef noodle soup). Each bowl is prepared with fresh ingredients and rich flavors, making it a favorite stop for locals and travelers alike.
Beyond the main dishes, the market also offers an irresistible variety of local street foods and snacks. From the comforting taste of bun ca (fish noodle soup) and bun thit nuong (grilled pork vermicelli) to sweet treats like traditional che (Vietnamese sweet dessert soup) or warm baked banh khoai mi (cassava cake), the food stalls here promise a delightful culinary adventure.
>>> Read more about the Dam Market - a must-see in Nha Trang
3. Tips for first-time visitors to Xom Moi Market
3.1. Directions
Getting to Xom Moi Market Nha Trang is quick and convenient from the city center. Travelers can follow Quang Trung Street to Yersin Street, then turn left onto Ly Thanh Ton Street. At the roundabout, take the fourth exit onto Nguyen Trai Street, continue to Huynh Thuc Khang Street, and turn left onto Ngo Gia Tu Street, where the market will be on the right-hand side.
The distance is just 1.4 kilometers, making it a five-minute drive in light traffic. In Nha Trang, you can take city bus route 03 for easy access. Travelers coming from nearby destinations like Tuy Hoa, Doc Let, or Phan Rang can opt for the Quyet Thang intercity bus on the Nha Trang–Tuy Hoa route or bus route 105 (Nha Trang–Phan Rang) for a convenient trip.
3.2. Nearby attractions
Exploring Xom Moi Market is only the beginning of your journey, as several nearby attractions add even more color to your Nha Trang experience.
- Nha Trang Night Market (1.4km away): This lively night market comes alive after sunset, offering rows of food stalls, souvenir vendors, and local crafts. It is a favorite evening spot where visitors can sample Vietnamese street food and shop for affordable gifts.
- Tram Huong Tower (1.7km away): Shaped like a blooming lotus, Tram Huong Tower is one of Nha Trang’s most iconic landmarks. From here, you can admire panoramic views of the coastline and capture beautiful photos against the backdrop of the sea.
- Dam Market (1.9km away): As the city’s largest traditional market, Dam Market is always bustling with vendors selling everything from fresh seafood to household goods. It is also a great place to pick up local specialties and unique souvenirs.
- Tran Phu Beach (2.7km away): Known for its golden sand and palm-lined promenade, Tran Phu Beach is the heart of Nha Trang’s coastal charm. Visitors often spend hours here swimming, sunbathing, or enjoying a refreshing drink at one of the many seaside cafés.
3.3. Notes
A trip to Xom Moi Market in Nha Trang is always exciting, but keeping a few practical tips in mind will help make your experience smoother and more enjoyable.
- Visit the market early in the morning to pick the freshest seafood at the best quality.
- While vendors are friendly and rarely overcharge, a little bargaining can help you secure better prices.
- Check the production and expiration dates carefully when buying dried food products to ensure safety.
- For fresh and more affordable local fruits, head to Tran Nguyen Han Street and Huynh Thuc Khang Street, where the quality is often better than inside the market.
- If you plan to take photos, try to do so in the early morning when the lighting is soft, and always ask vendors politely before photographing their stalls.
>>> Read more about shopping malls in Nha Trang to explore top retail destinations, local boutiques, and entertainment spots for every traveler
FAQs about Xom Moi Market in Nha Trang
What is Xom Moi Market known for?
It is renowned for its wide variety of fresh seafood, seasonal fruits, vegetables, aromatic spices, and regional delicacies.
How old is Xom Moi Market?
The market has been around for more than five decades and is regarded as one of the oldest and most traditional marketplaces in Nha Trang.
What are the opening hours of Xom Moi Market?
Xom Moi Market typically opens early in the morning around 5:00-6:00 AM and operates until the late afternoon, usually around 5:00–6:00 PM.
How does Xom Moi Market compare to Dam Market?
Xom Moi is smaller, quieter, and more authentic than the larger, tourist-oriented Dam Market.
A visit to Xom Moi Market is not just about buying fresh ingredients or souvenirs; it is about experiencing the heart of Nha Trang’s community. From the lively stalls and friendly vendors to the irresistible flavors of local cuisine, the market truly embodies the city’s cultural identity.
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